This one strategy has gotten Devin Jatho well over 5 million views. Sadly negative content will resonate more with the viewer than positive content, it extracts more emotion out of the viewer. By doing this you are by default creating a problem and giving a solution all within 20-60 seconds. Here’s the framework Devin used to get 5 million views.
Negative Hook → Alternative Option(s) → Promise → Solution(s) → Call to Action
Grab their attention with a bold negative statement, people will always listen up when they feel like their doing something wrong. It’s your time to create your villain
Example: Squats are the most dangerous exercise, you NEED to stay away from
Now it’s time to play hero, give them an alternative to the horrible negative and preferably 3 alternatives.
Example: Instead, here’s 3 exercise you can do on leg day
Give them a drastic and visionable result to look forward to
Example: to get tree trunks as legs
Now you have to perform on your promise, give them 3 valuable alternatives to your solution
Example: First exercise being the Romanian Deadlift, this will absolutely murder your hamstrings. Second exercises is the leg extension, keep these slow and controlled and if you don’t want to walk tomorrow pause for 1 second at the top of the rep. End it off with some body weight lunges, complete these until failure.
Now lets get some engagement bait, either ask for a like, save, share, or comment.
Example: Make sure to save this post to keep this workout 🔥
Squats are the most dangerous exercise you need to stay away from
Instead, here’s 3 exercise you can do on leg day to get tree trunks as legs
First exercises being the Romanian Deadlift, this will absolutely murder your hamstrings. Second exercises is the leg extension, keep these slow and controlled and if you don’t want to walk tomorrow pause for 1 second at the top of the rep. End it off with some body weight lunges, complete these until failure.
Make sure to save this post to keep this workout