To draw interest into your content you can hijack the attention by using some of the most known figures in the world like Elon Musk, Kim Kardashian, The Rock, etc. By using their names in your content you can use the already existing attention they get to get people interested.

Formula:

Introduce Known Figure → Informative Frame → Your Input → Engagement / Soft CTA

Example Script

Introduce Known Figure

She’s responsible for over $2 Billion, and has a legit argument for being named the best marketer this world has ever seen.

Kris Jenner the puppet master of the Kardashian brand took a regular family with 0 talents to being the most famous family in the entire fuckin world.

Use Them to Make a Point

And she did this by focusing on 1 important element… Attention

Whether it be through controversies, relationships, or (winky face) tapes wherever you looked the Kardashian name was always there.

This massive amount of attention made is easy for the family to make money off of literally anything.

Kim Kardashian’s company skims is worth $3.2 billion

Kylie cosmetics is worth $1 billion

And Kendall Jenner was is the top model in the world today.